PolyPads are the leading makers of saddle pads in the UK. They approached us to review their visual branding with particular regard to advertising. The resulting identity built on the existing brand in terms of colour and the ‘rounded’ aesthetic but added this twin headed symbol to increase impact and memorability.
We went on to produce a point of sale leaflet and a range of ads in various sizes. The new look has also been useful in promotional items such as the keyring shown below.